Who We Are: The Story Behind Ellar Nova

Ellar Nova was born out of a deep appreciation for timeless elegance, honest value, and the kind of craftsmanship that doesn’t need to shout to be seen. The name “Ellar Nova” is inspired by the Latin word for “new” — representing not just a brand, but a movement toward something fresher, more grounded, and more meaningful in the world of fashion.

Woman-Owned. Locally Rooted. Globally Inspired.

Based in San Ramon, California, Ellar Nova is proudly owned and thoughtfully operated by a passionate entrepreneur, with a deep commitment to craftmanship, quality, and timeless style. As a boutique online retailer, we’ve partnered directly with skilled artisans and small leather studios across Italy and Europe to bring our customers authentic Italian leather handbags — without the inflated markups of mass-market designer brands.

We understand that true luxury doesn’t come from a big logo — it comes from intentional design, lasting materials, and a story you can feel in every stitch. That’s why every handbag in our collection is carefully chosen to reflect not only quality and function, but the strength and confidence of the women who carry them.

Quiet Luxury, Within Reach

Ellar Nova caters to women who value substance over status, craftsmanship over trends. Whether you're heading into a meeting, traveling abroad, or just enjoying a moment of everyday beauty — our bags are designed to elevate your experience and reflect your style, quietly and confidently.

Our mission is simple: To bring handcrafted leather handbags to women who appreciate quiet luxury, timeless style, and honest value.